Special News from CEO, Stan Cherelstein

Dear Valued Members,

Just over a month ago, I shared with our leaders my intention to expand the Waiora family of companies through the creation of a new company called Javita, adding a second income opportunity for those Waiora Members who wish to participate.

I also affirmed our commitment to the Waiora brand, and to the long-term success of our Members.  My vision for Waiora is to create the premium brand for natural health solutions.

Our vision for the future can only be realized through partnership, and over the past several weeks, we have held strategic discussions with the Member Leadership Council on how best to chart our course for the future.

It wasn’t enough to talk over the phone or go back and forth by email. Last week, we flew the Member Leadership Council into the corporate offices so we could meet face-to-face, put everything on the table and have an open dialogue about our long-term strategic direction.

It was a great day. Through reasoned analysis and heartfelt dialogue, we affirmed Natural Cellular Defense as the primary, long-term focus of our brand. Coming out of that meeting, we all felt it was a momentus day for our long-term success.

I realize many of you already concentrate exclusively on Natural Cellular Defense – now our corporate brand will focus on this direction. You will see this renewed focus on Natural Cellular Defense reflected in the coming weeks and months as our web presence, product line and corporate positioning align.

Now that our long-term strategy is clear, we are developing plans to support its success. These deliverables include:

- Fortifying existing products with Natural Cellular Defense

- Narrowing our product focus to Natural Cellular Defense and key Replenishment products

- Developing new video and web enhancements focused on Natural Cellular Defense

While we welcome every opportunity to meet, the Member Leadership Council has asked, and we have agreed, to postpone the National Convention to the fall so that the renewed focus on Natural Cellular Defense can be fully realized on a national stage. For those currently registered for convention, we will coordinate transfer of registration, and reimbursement of any flight change fees, at our expense.

In an industry and an economy that can see companies come and go, Waiora is seven years strong. With over $120 million dollars in Member earnings paid to date, Waiora offers real rewards. And now, with a renewed focus on Natural Cellular Defense, and the firm commitment of the entire corporate team, the Waiora brand is on target to realize its biggest success.

To your health and happiness,

Stan Cherelstein,
President & CEO